popbee.com

popbee.com is an online magazine for women's fashion, beauty and lifestyle — Western trends, translated and reworked for an Asian audience.

Where hypebeast.com covers the men's side of streetwear, popbee takes the women's half, mixing runway and designer coverage with beauty, wellness and lifestyle pieces and a distinctly Hong Kong point of view.

It was built entirely on WordPress with a custom theme written from scratch, responsive across desktop, tablet and mobile, and with infinite scroll standing in for pagination.

I've worked on it as a senior web developer for a good while now, based in Hong Kong.